BitWall, a Bitcoin-focused startup promising to assist on-line publishers earn cash, has been acquired.
Its new proprietor is WatchOut, the corporate behind an app that sends alerts about issues like product and meals recollects and weather-realted emergencies. It’s not the obvious acquirer, however the firms say BitWall will help Watch Out enhance its knowledge, funds and loyalty methods.
“We’re excited to carry BitWall into the Watch Out! ecosystem,” stated Watch Out CEO Michael Lucas within the acquisition announcement. “Our mission is to supply a safe consumer-protection platform whereas delivering hyper-targeted content material when and the place it issues most, whether or not that be a security alert or a digital reward. BitWall and its crew assist us do this.”
Apparently there’s a TechCrunch connection to the story, too — BitWall co-founder and CEO Nic Meliones advised me he first acquired related to Watch Out at our Disrupt SF Hackathon in 2014, and he stated the corporate has already been “an ideal companion” to BitWall.
I first wrote concerning the startup earlier than the present craze round Bitcoin and cryptocurrency — all the best way again in 2013. The concept was to provide guests other ways to entry paywalled content material, whether or not that’s making a small cost, selling the article on Twitter or viewing an advert.
The corporate’s largest win was in all probability a partnership with the Chicago Solar-Occasions in 2014, the place the Solar-Occasions examined out a paywall that readers may bypass utilizing Bitcoin or tweets. (The Solar-Occasions’ present paywall plans don’t seem to incorporate BitWall.)
The monetary phrases of the deal weren’t disclosed. Meliones stated the corporate’s paywall product will probably be shut down, with the expertise diverted to a yet-to-be-announced product at WatchOut.
Bitwall’s traders embody Enhance VC, AngelPad, Tim Draper, the Enhance Bitcoin Fund.